See what visitors do — and show the right pop‑up at the right moment.

Analytics, pop-up banners and email in one place, with a single tag. Free plan, no time limit.

How it works

Up and running today

STEP 1

Add one tag

Paste the tracking tag into every page. No redesign, no rebuild.

STEP 2

Visitor behavior builds up

See which pages each visitor read, how far they scrolled, and which visit it was.

STEP 3

Set conditions and show a banner

Decide who, on which page, and when — and show the banner.

Common problems

You can see your traffic.
You can’t see why people leave.

01

You see the numbers,
but not where shoppers
hesitated and left.

02

When you notice a drop-off,
there’s nothing you can do
in the moment.

marketingLABO solves both.

What it does

Analytics ×
Pop-up banners

Time on page, scroll depth and clicks are recorded, and banners are shown on conditions built from that record. Analytics and banners live in the same dashboard.

01 Analytics

Find exactly where visitors drop off

Heatmaps show mouse movement, scroll depth and clicks for each page. Each visitor’s actions are kept as a timeline, so you can follow moves like “went to the cart and came back” or “viewed the same product page three times.” You see which pages lose the most visitors, and where on the page they left.

  • Heatmaps for each page (mouse movement, scroll depth, clicks)
  • A timeline of what each visitor did
  • Reports by traffic source, page and conversion
  • Micro-conversions: pages viewed, specific URLs, time on page and return visits
02 Pop-up banners

Show the right banner as visitors are about to leave

Target banners by the page being viewed, the number of visits and the days since the last visit. Banners can also appear on exit intent. Your site’s HTML stays as it is — one tracking tag is all it takes.

  • Target by pages viewed, number of visits and days since the last visit
  • Show on exit intent
  • Build banners without code
  • Impressions and clicks per campaign
Use cases

For example, you can…

  • First-time visitors

    See a sign-up offer

    Visit frequency = first

  • Viewed the cart but not the order-complete page, and came back

    See a coupon

    Pages viewed / not viewed, visits

  • Returning after 30+ days

    See your new arrivals

    Days since last visit

  • Visitors from your ads

    See the matching campaign banner

    Traffic source = parameter

  • About to leave

    See a coupon

    Exit intent

  • Scrolled halfway down a product page

    See a free shipping notice

    Scroll 50%

Combine pages, number of visits, days since the last visit, pages viewed or not viewed, traffic source, scroll depth, time on page and exit intent.

Two-way connection

Turn what you learn into targeting conditions

Analytics and pop-up banners read the same visitor data from the same tracking tag. So conditions you find in analytics — “third visit,” “back after 30 days,” “viewed this product page” — can be used as banner conditions as they are.

Visitors who left from the cart page and come back within 7 days see a coupon banner — on that page only.

Next step: Journeys

Keep in touch automatically after they sign up

Send people who signed up through a banner or form a series of emails, timed to what they do next. Change the next email depending on whether they opened it or came back to your site (Standard plan).

01

Collect behavior

Page views, form submissions, and email opens and clicks are recorded for each visitor.

02

Send automatically based on reactions

Combine waits, emails and branches into a scenario that sends each person the right email.

03

Review results and improve

Check sends, opens and clicks by day, and see at which stage people stop.

Triggers

What starts it

  • Form submission
  • Site visit
  • People who haven’t visited in a while
  • Contacts you pick
Steps

What to send, in what order

  • Wait
  • Send email
  • Add or remove tags
  • Goal / exit
Branches

Split by reaction

  • Opened / didn’t open
  • Clicked / didn’t click
  • Came back / didn’t come back
  • Viewed a page / didn’t view it
  • Email known / unknown
Templates

Start from a template

  • Approach site visitors
  • Follow-up emails after a form submission
  • Win back inactive visitors

Example: following up with new sign-ups

  1. Sign-up form submitted
  2. Thank-you & getting-started email
  3. Wait 3 days
  4. Opened?
    YesPopular products emailNoResend with a new subject
  5. Wait 7 days
  6. Came back to the site?
    YesGoalNoCoupon email

Build scenarios by connecting parts on screen. For each journey, see the daily audience, sends, opens and clicks, and which stage each person is at.
People who unsubscribe don’t receive the remaining emails.

More features

Follow up in the same tool

Email newsletters, journeys and landing pages are in the same dashboard.

  • Email newslettersSend newsletters to people who signed up.Light and above
  • JourneysSend emails automatically in order, like “this email 3 days after sign-up.”Standard
  • Landing pagesBuild campaign pages by stacking blocks.Light and above
  • Forms with drop-off trackingCreate contact and sign-up forms, and see where people stopped filling them in.All plans
  • HeatmapsSee in color which parts of a page are read and clicked.All plans
Pricing

Start free. Upgrade when you need to.

No minimum term or setup fee. Prices are in US dollars and exclude tax.

Free

Start with measurement

$0/ month

No time limit · no credit card required

  • 1 site
  • Analytics, heatmaps and visitor history
  • 1 form & 1 pop-up banner

Light

Start growing one site

$29/ month

or $290 / year

  • 1 site
  • 3 forms & 3 banners
  • 1 landing page, email newsletters

Standard

Run several sites in earnest

$59/ month

or $590 / year

  • 3 sites
  • Unlimited forms, banners and landing pages
  • Journeys, web ads management, sub-accounts
FeaturesFreeLightStandard
Sites113
Analytics, heatmaps and visitor history✓✓✓
Published forms13Unlimited
Published pop-up banners13Unlimited
Landing pages−1Unlimited
Email newsletters−✓✓
Journeys (automated email)−−✓
Web ads management−−✓
Sub-accounts−−✓

Sign up free

Prices are in US dollars and exclude tax; applicable tax is added at checkout. Paid plans are billed by card and renew automatically.
No minimum term or setup fee. Upgrade anytime from Plan in the dashboard.
Terms of ServiceLegal NoticeLog in

FAQ

Frequently asked questions

Do I need to rebuild my site?

No. Just add the tracking tag to every page.

Which sites does it work with?

Any site where you can add a tag to the <head> of every page.

What’s included in the Free plan?

One site with analytics, heatmaps and visitor history, with no time limit. You can create one form and one pop-up banner.

Do I need a credit card?

Not for the Free plan. After signing up, you can switch to a paid plan from Plan in the dashboard.

Can I tell if my emails are read?

Yes. Opens and link clicks are measured, and journeys can branch on them — for example, resend with a new subject to people who didn’t open, or send the next message only to people who clicked.

What about visitors without an email address?

Journeys can branch on whether the email address is known. For visitors you can’t email, show a pop-up banner with a sign-up offer or a coupon.

Is the dashboard in English?

Yes. You can switch between English and Japanese anytime from the account menu.

Start free today

Analytics, pop-up banners, email, landing pages and journeys in one dashboard.
Free plan, no time limit. No credit card required.
Get started with just an email address and password.

Sign up free