Blog

How to Target Returning Visitors with Different Messages Than First-Timers

Show first-time and returning visitors different messages using visit frequency and days since the last visit, with recipes and the limits of tracking.

UTM Parameters Explained (and How to Match Landing Messages to Your Ads)

What each UTM parameter means, a naming convention that keeps reports clean, common tagging mistakes, and how to show visitors a message that matches the ad.

Micro-Conversions: The Small Signals That Predict a Sale

What micro-conversions are, four practical ones to track (pages viewed, key URLs, time on site, return visits), how to set thresholds and how to act on them.

Are Email Open Rates Still Reliable After Apple Mail Privacy Protection?

How Apple Mail Privacy Protection inflates email open rates, what opens can still tell you, and why clicks and site returns make better signals.

SPF, DKIM and DMARC Explained for Small Store Owners

What SPF, DKIM and DMARC do, how they work together, what Gmail and Yahoo require of senders, and how to set them up with your email provider.

CAN-SPAM Compliance Checklist for E-commerce Emails

A practical CAN-SPAM checklist for online stores: which emails count as commercial, the FTC requirements, footer and unsubscribe setup, and a pre-send check.

GDPR and Email Marketing: Consent Basics for Small Online Shops

How GDPR and the ePrivacy rules apply to a small shop’s marketing emails: consent vs. the customer exception, sign-up form wording, records and unsubscribes.

How to Add Custom Code to the Head of a Wix Site (Settings > Custom Code)

Add a script to the head of every Wix page with Settings > Custom Code: plan and domain requirements, load options, code type, testing and fixes.

Squarespace Code Injection: Adding a Tracking Tag to Every Page

Use Squarespace code injection to add a tracking tag to the head of every page: which plans include it, where to find it in 7.1 and 7.0, and how to test it.

What Is Marketing Automation? A Plain-English Guide for Small Online Stores

Marketing automation in plain English: tracking, segments and triggered messages, with small-store examples, starter automations and the email rules to follow.

How to Add a Tracking Script to Your Shopify Store (theme.liquid, Step by Step)

Add a tracking script to your Shopify theme.liquid safely: back up, paste before </head>, test, roll back, and know what checkout and thank-you pages allow.

How to Add a Script to the <head> of a WooCommerce Store (Without Breaking Your Theme)

Add a tracking script to the head of a WooCommerce store with the wp_head hook: a tiny plugin or a child theme, for classic and block themes, plus testing.

Website Heatmaps Explained: Click, Scroll and Mouse-Movement Maps for Small Sites

What click, scroll and mouse-movement heatmaps show, how to read scroll depth on product pages, and the common misreads that lead small sites to the wrong fix.

Cart Abandonment: Why Shoppers Leave and What You Can Do On-Site

Why shoppers abandon carts, based on Baymard Institute research, and the on-site fixes and returning-visitor reminders that address each reason.

How to Build a Welcome Email Series for a Small E-commerce Store

A step-by-step plan for a 4-email welcome series: timing, wait steps, branches on opens and return visits, sample copy, and the CAN-SPAM basics.

Free Shipping Banners: Where to Show Them and How to Word the Threshold

Where to place a free shipping banner (bar or modal), when to show it, and how to word the threshold so it matches your checkout.

Form Abandonment: How to Find the Field Where People Give Up

How to measure form abandonment field by field, read a drop-off report, and decide what to fix first: field count, order, labels or validation.